Cognitive approaches to analysis of contemporary pictures

Abstract

We usually conceptualize the abstract concepts through concrete ones while watching an advertisement, or a film scene, ̶ this process can be examined by the help of cognitive linguistic tools (Lakoff & Johnson, 1980; Forceville & Urios-Aparisi, 2009). I intended to prepare a methodology with cognitive aspects for analysing metaphors and metonymies appearing in human thinking about contemporary art. The method focuses on visual and verbal modalities and interprets how an art object may have more meanings. It makes meanings comparable determined by global or local context, created by universal or personal experiences. The methodology is illustrated by the analysis of an installation called ’Think about your future well in advance!’ made by Erika Baglyas.