The effect of auditory and visual stimuli on text comprehension
DOI:
https://doi.org/10.21030/anyp.2019.3.3Keywords:
auditory, visual, audiovisual, text comprehension, media consciousnessAbstract
This study investigates the effect of the paradigm shift created by the Internet on text comprehension. The investigation aims to answer the question whether there is a difference in the perception of stimuli coming through auditory, visual or audio-visual channels. This study shows and compares the results of participants in grade 6 and grade 8. In research on text comprehension and during development it is usually reading which is investigated. The present study, however, investigates both listening and audiovisual perception. It presents three activity plans that contain classroom exercises to develop various types of text comprehension. These plans use advertisements and thus they help students become conscious media consumers. All these are an important part of today’s first language education.