Az áru- és márkanevek tárgyalásának jellegzetességei az anyanyelvi taneszközökben

Abstract

This study examines the scope and task types in which knowledge of brand and product names appears in primary school teaching materials for grades 3, 4 and 6. The main aim is to find out how much emphasis is placed on the teaching of this marginal category of names, which is rarely reasearched in Hungarian, in the teaching of onomastics. It also examines how the given name type is typically presented by textbook writers in the form of task types and typical examples. As with the other name types, the tasks for brand and product names are dominated by proper names. The onomastic tasks are also mostly limited to the typical names of each product category. For example, those dealing with the way in which a "good brand name" is formed, the change between categories (e.g. personal name → brand name or brand name → variety name), or possible spelling issues, appear only sporadically in the teaching materials examined.