Self-stylization, style strategy, stylistic patterns re-evaluated: The main stylistic features of a personal blog

Abstract

The goal of the present paperis to identify certain stylistic elements of the newly emerging genre of the I-blog, partly by exploring possible correlations between style and this novel form of communication, and partly by analysing the main stylistic features of one particular personal blog.

The analysis seeks to account for the linguistic and stylistic factors that contribute to construing the blogger’s identity in discourse and to examine their specific roles. It also aims to identify any earlier stylistic patterns activated by the genre of the I-blog and any new specific stylistic forms it may generate, with regard to the socio-cultural components of style. The study also examines the role that ironic attitudes and typical metaphoric and metonymic patterns may play in self-stylisation.