Movement as the focus?

Music videos for touristic purposes

Abstract

This paper analyses two songs with lyrics and music video. The analysis is based on the fact that these songs were created by the Hungarian National Tourist Office in order to promote Hungarian landscapes and cities.

Each song of this type is supposed to show the beauty of the selected Hungarian landscape, but the two songs presented in this paper seem to fail in this aim. Since the name of the project for which these songs were created is Road Movie, the lyrics were examined from the perspective of the film genres of American and European road movies. By matching the focus of these genres to the focus of the lyrics, verbs were analysed to understand more about verbs that express movement or mental states/changes.

The results show that verbs can be associated with visible or mental movement. Furthermore, the music videos show some elements of these film genres, although there may be some discrepancies with the lyrics. The paper attempts to merge cognitive semantics research and film studies.